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Companies with solutions that are in a feature race, or those in well established industries might want to create a simple screen-based product tour. While this is fine, it's a bit of a risk to spend money on such a demo because: - You have no idea where the visitor is coming from so you don't know if they already know what you're all about
- You have no idea what the visitor's prior knowledge of the solution is so it's tough know where to focus your tour
- You tell your competitors all about how your solution actually works (because you're unable to qualify viewers first)
If you're competing with other companies that provide similar products, or you just want to quickly show your particular functionility, here are some great examples...
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B2B Product Tour: Oracle Sales Prospector |
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Here's a great example of showing the product while focusing on an organization's top-level goals... 
Oracle Sales Prospector Following a very brief business situation, it dives right into the product. But it doesn't just show a bunch of dull screens; it shows how the product improves sales productivity and effectiveness. Brilliantly, it walks the viewer through various usage scenarios using 3 fictitious salespeople—a new rep, an experienced rep, and an experienced rep who needs to close new business as soon as possible. As a result, the viewer gets contextual information about how the solution helps all stages of a sales process. |
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B2B Product Tour: Lyris HQ |
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Here's a great product tour. I guess they assume all their demo visitors already know something about why they would need the product because it dives right into it... 
Lyris HQ What I really love about this demo is, you're immersed in the product from start but the narration is all about higher-level topics like productivity and insight. Perhaps their audience already knows the business case and so this allows them to see the product without a bunch of dull screen shots. Nice and fast too with a clear call to action. |
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B2B Product Tour: GoldMine Enterprise |
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Although it's quite long (8 minutes), this demo is a great example of showing the product while focusing on business value... 
Goldmine Enterprise Edition Thankfully, they included a table of contents to get through the whole story. Following a very brief intro, the product is shown while the narrator discusses high-level concepts like tracking and visibility. And rather than wasting time clicking through screen-by-screen, it simply presents them while discussing the product's impact and usage. I would have liked to see a bit more of the large screen devoted to showing the product a little larger, and it would be nice to be able to navigate (via scrub bar) through each of the chapters. |
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Consumer Product Tour: Apple iPod Shuffle |
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I had a tough time deciding whether this should go into the consumer products category or the full-motion video category. Since it's so good, you'll find it in both... 
Apple iPod Shuffle Since Apple is so aware of bandwidth concerns, it comes in Small, Medium, and Large and the user can choose which one is appropriate for their Internet connection. The product differentiator is the small size, so that's the focus of the whole movie. The talent looks like an Apple employee and she does a great job. If she's a hired pro, she still has a very comfortable, gal-next-door look about her. Of course, lots of white space and simple navigation extend Apple's simplicity mantra. |
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Consumer Product Tour: Logitech Mouse |
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Logitech's computer mice are in a heated race against companies including Microsoft and Creative Labs. As such, they need to really dazzle the audience with stunning visuals... 
The demo has a nice, brief overview movie set on a motivating custom music track, then dives into feature details via menus. Click the PRODUCT TOUR button to view. Prospects who merely want to compare this product to competitors can jump right to the specs, which people always appreciate. |
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