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I'm a firm believer in providing web visitors with a complete value proposition. Some think it's best to just dive right into the product, arguing that that's what people really crave. But without some context about what the product solves-why it exists in the first place-it's just a bunch of screens. Most B2B solutions require a complete understanding of what is being solved and why. Once prospects recognize the business value, then they can view a product tour either in Flash or, better yet, in a personal presentation and move more swiftly to making a purchase. Here's a collection of demos that clearly describe business value, the first step in effectively selling B2B solutions...
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B2B Business Case: Entertaining but Serious, Very Cool Looking Business Case |
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This demo has been in use for a long time now, but it's so good I thought I would share it...  Simplicity is the core message in this one and the value proposition is very easy to understand. It's a little long but comes with navigable chapters to jump around. The animation uses gentle transitions, innovative pre-loaders, nice layering, and lots of white space. The background music can be a bit much but the volume can be controlled independently of the narration. The female narrator is excellent. |
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B2B Business Case: Intelligent Email Scanning and Response System |
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Living-e licensed some really amazing technology from the DFKI, a German outfit that invents all kinds of cutting edge, almost spooky, technologies. Here's the demo I made for them...  Living-e Flash Demo Since their solution is so complex and resembles other business intelligence technologies, we had to be very clear about what it brings to an organization. It starts by exploring the business challenges marketers face, which sets up the solution and the benefits. It's a little long - 6 minutes - but has chapters to get through it all. As a new company, they felt the need to fill it with customer successes at the end. Normally, so much text should remain in other materials but the cases are very impressive and the demo moves through it at a nice pace. |
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B2B Business Case: Software Development Management System |
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Electric Cloud charts a completely new course in helping companies to develop software, so they had to clearly explain their solution's value proposition... 
ElectricCloud Their solution is used after a software product has been designed, and they're the only company that helps in this critical phase of the software development lifecycle. As such, they don't really need to show the product at all. They have to convince customers that they need help in the first place. Sure, they show product screens, but they demonstrate the business value first and foremost. Because they're solution is so revolutionary, they chose an illustration style to make the whole idea more friendly. And the narrator choice is great for extending the casual nature of their whole marketing approach. |
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