Electric Cloud charts a completely new course in helping companies to develop software, so they had to clearly explain their solution's value proposition...

ElectricCloud

Their solution is used after a software product has been designed, and they're the only company that helps in this critical phase of the software development lifecycle. As such, they don't really need to show the product at all. They have to convince customers that they need help in the first place. Sure, they show product screens, but they demonstrate the business value first and foremost.

Because they're solution is so revolutionary, they chose an illustration style to make the whole idea more friendly. And the narrator choice is great for extending the casual nature of their whole marketing approach.