I had a tough time deciding whether this should go into the consumer products category or the full-motion video category. Since it's so good, you'll find it in both...

Apple iPod Shuffle

Since Apple is so aware of bandwidth concerns, it comes in Small, Medium, and Large and the user can choose which one is appropriate for their Internet connection. The product differentiator is the small size, so that's the focus of the whole movie. The talent looks like an Apple employee and she does a great job. If she's a hired pro, she still has a very comfortable, gal-next-door look about her. Of course, lots of white space and simple navigation extend Apple's simplicity mantra.