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Demos full of photography, illustration, and brief video clips are the most popular format because: - They load into the viewer's browser fast so they learn about your product without delay
- The visual assets are cheap, easy to obtain, and a snap to change
- The right animator can make such demos just as entertaining as any full-motion video clip
The only drawback to such a presentation style is that quality varies greatly from demo to demo and from (production) vendor to vendor. For instance, some companies take the time to create nice, clean illustrations while others just slap stuff together. Also, in their haste, you can sometimes notice jaggies and other quality issues. A little extra effort can go a long way toward the right presentation...
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Photography, Illustration and Video: Google Checkout |
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I almost put this in the full-motion video category because that's what it is. For some reason, rather than creating a Flash file with vector art, they chose to put it into a video format... 
Google Checkout It streams into my browser just fine, but the graphics are really jagged, which looks horrible in my opinion. It's too bad too because it's a great little video. The animation is great with fun sounds effects and the story is nice and quick. |
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Photography, Illustration and Video: Removing Paper from Clinical Trials |
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Clinical Ink is a revolutionary system that removes costly and error-prone paper from the clinical trial process... 
ClinicalInk Since they're revolutionizing an industry, they had to start the demo with a bit about what it does and how it benefits pharmaceutical researchers. Once prospects understand how it benefits them, the screens are delivered with much stronger relevance and impact. The font looks like handwriting so it perfectly supports their handwriting recognition software. |
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Photography, Illustration and Video: HP Service-Oriented Architecture |
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Here's a classic demo that really spells out HPs vision for improving business performance using Service-Oriented Architecture... 
HP SOA This is really well executed. Following the brief introduction, which is all about why SOA is so important and HP's role in delivering it, the viewer is presented with a diagram (shown above) that serves as chapters for the deeper story. Those chapters are also navigable in the footer. It uses really nice transitions, rules and colors match HPs brand, it keeps the eye focused on what's most important, and is entertaining while also seriously informative. |
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